Startup Musings – On-line surveys:
There are certain pieces of data that cannot be efficiently or effectively collected with qualitative research, either due to the sample size required to get a trustworthy answer, or because qualitative techniques introduce an unacceptable risk of observation bias in emotionally charged questions.
I’m Not Actually A Geek – Three Models for Applying Customer Feedback to Innovation:
The challenge is to go deeper on what the customers are requesting. This is where customer feedback is not the final answer. Rather, it’s an important clue as to what “job” your customers are hiring for.
AIPMM – A Brush With Fame – Consumers Are Eager to Participate in Brand & Market Research:
Surprisingly, compensation is not necessarily the reason many people opt to participate in these types of market research studies. The fact of the matter is people want a voice. They want to feel important and are excited that an important market research company values their opinions and thoughts.
