I am will willing to bet that the physics of inertia isn’t a topic that comes up regularly in your product strategy discussions. John Moore, recently covered this topic in regards to word of mouth marketing and I think it is directly applicable to product planning.
On the topic of inertia, John writes that to build word of mouth momentum, you need to encourage your customers to talk or it won’t happen. If you can leave your customer happy, the greater the odds that they will want to tell others about their experience.
