product is the center of marketing - seth godin

The Circles of Marketing and Making 1+1 = 3

I am behind with my weekly blog post this summer but wanted to share some amazing thoughts on product marketing and telling your story. Seth Godin recently put together a post that should be required reading for marketers. In the post, the circles of marketing, Seth writes, And the innermost circle is the product or service itself. When the thing you sell has communication built in, when it is remarkable and worth talking about, when it changes the game–marketing seems a lot easier. Of course, that’s because you did the marketing when you invented the thing, saving you the expense … Continue reading The Circles of Marketing and Making 1+1 = 3

We Need A Definition of Marketing

Why do we need a definition of marketing? We have an education problem. There seems to be a never-ending confusion on the difference between advertising and marketing. When you have companies like Forrester Research and uber-blogger/ VC, Fred Wilson propagating the wrong definition, you know we have a problem. Isn’t there already a definition out there? Yes and No. If you search Google for “define marketing” you find the American Marketing Associations’ definition first. Here’s how they explain it, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October … Continue reading We Need A Definition of Marketing