It is the season for giving thanks so I want to take a minute to express some gratitude for what I think is one of the best resources out there for marketers. It doesn’t matter if you are focused on outbound, inbound, sales, PR, social, or product, the Twist Image Podcast, hosted by Mitch Joel, is guaranteed to make you better at what you do. How’s that? By providing you a weekly update on what’s working today for marketers and what you should be thinking about next. By letting you hear directly from thought leaders like Avinash Kaushik, Mark W. Schaefer, Jeremiah Owyang, Ben Casnocha, David Weinberger, Seth Godin … Continue reading Giving Thanks for the Twist Image Podcast
Everything is changing and this is having a major impact on how businesses need to operate in the era of the connected consumer. If you are trying to figure out what’s going on and how you can best adapt, Brian Solis’s new book, The End of Business as Usual, is a great place to start. Thanks to Brian’s early release on Twitter, I was able to purchase an advance copy and spent the weekend reading it. There is a lot of great advice in the book of how to take advantage of this changing landscape and several outstanding case studies of … Continue reading 16 Reasons Why You Should Read the End of Business as Usual
Last month I was lucky to attend ProductCamp Austin 7 (#pcatx) and present a session on “Social Marketing in B2B World: Reality vs. Myth” The key message that I wanted to communicate is that social media and social marketing are two different things. Social media experts (at least the ones that I have encountered) tend to take a tool-centric approach focused on building an army of twitter followers and Facebook fans. Social marketing experts start with from a strategic marketing perspective and leverage social media tools as distribution channels as they see best fit. While I would not go as … Continue reading What Kind Of Social Expert Are You?
In this week’s edition of the Start with the Customer Prodcast (a product focused podcast), I am humbled to be joined by three product superstars – April Dunford, of Rocket Watcher, Jim Holland, of Product Management Tribe, and Scott Sehlhorst, of Tyner Blain. We started the call playing armchair product manager while discussing the latest news of the Blackberry Playbook launch – from their product strategy to their misses with the launch and messaging. We then continued to the topic of customer conversations and the power of the product story. We concluded on the challenges of product marketing alignment within the organization … Continue reading Start With The Customer Prodcast #3 – All Hat, All Cattle
Welcome to the first episode of the Start with the Customer podcast! I am a big fan of podcasts and have been listening to several for a couple of years now. You just can’t beat the education and the convience of listening on your way to work or on the road. Plus the fact that all of this is available for free is absolutely incredible. I had been kicking around the idea of putting together a “prodcast” to talk about marketing, product management, and product marketing for sometime now. I convinced Jon Gatrell, of the Spatially Relevant blog, and Scott Sehlhorst, of the Tyner … Continue reading Start with the Customer – The Podcast