Giving Thanks for the Twist Image Podcast

It is the season for giving thanks so I want to take a minute to express some gratitude for what I think is one of the best resources out there for marketers.  It doesn’t matter if you are focused on outbound, inbound, sales, PR, social, or product, the Twist Image Podcast, hosted by Mitch Joel, is guaranteed to make you better at what you do.

How’s that?

By providing you a weekly update on what’s working today for marketers and what you should be thinking about next. By letting you hear directly from thought leaders like Avinash Kaushik, Mark W. Schaefer, Jeremiah Owyang, Ben Casnocha, David Weinberger, Seth Godin and many more. And by letting you hear from the authors about upcoming books so you can figure out what to read next (and what to skip).

The most impressive part? The Twist Image Podcast has been released weekly since May of 2006.

Just think about that for a moment. Putting together 333 episodes of marketing advice for FREE is not only a ridiculously amount of work but also takes some serious dedication.

Definitely worth some thanks!

If you have not been listening to the podcast, here’s a few of my favorites from 2012 that I would recommend you check out:

  1. SPOS #329 – Avinash Kaushik Digs Deep Into Facebook Marketing – Want to really understand Facebook as a marketing platform? Start here.
  2. POS #313 – From Economics To Likeonomics With Rohit Bhargava – Do you care if people really like your company? Hear why you should with this podcast.
  3. SPOS #310 – The Startup Of You With Ben Casnocha – Startup thinking isn’t just for companies. Learn from the the author of the book on how you should be thinking more like a startup when it comes to your career.
  4. SPOS #308 – Return On Influence With Mark W. Schaefer – Want to understand online influence and sites like Klout? This podcast is for you.
  5. SPOS #306 – Truth In Marketing With Jonathan Salem Baskin – Let the truth set your marketing free.
  6. SPOS #304 – Creating Brand Movements With Scott Goodson – Learn how you can move your company beyond the brand and into something much bigger – a movement.
  7. SPOS #301 – Knowing Things With David Weinberger – some deep thoughts on knowledge and the internet and how’s it changing over the last twenty years.
  8. SPOS #297 – The Hard Work Of Creativity With Julie Burstein – Understanding the processing and work that goes into being creative.
  9. SPOS #296 – The Art Of The Pitch With Peter Coughter – All marketing professionals have to sell their ideas. Learn how a master of pitching  ideas approaches the task.
  10. SPOS #295 – Mobile Marketing Impact With Gary Schwartz – mobile and marketing. Need I say anything else?
  11. SPOS #289 – Content Marketing With Joe Pulizzi – Want to understand content marketing and how it may work for your business  Start with this podcast.
And as a bonus, Seth Godin has been on the podcast several times and is always worth a listen for his insights and ideas. So here are a few more to add to your listening list:


16 Reasons Why You Should Read the End of Business as Usual

16 Reasons Why You Should Read the End of Business as Usual

Everything is changing and this is having a major impact on how businesses need to operate in the era of the connected consumer.

If you are trying to figure out what’s going on and how you can best adapt, Brian Solis’s new book, The End of Business as Usual, is a great place to start.

Thanks to Brian’s early release on Twitter, I was able to purchase an advance copy and spent the weekend reading it. There is a lot of great advice in the book of how to take advantage of this changing landscape and several outstanding case studies of companies that are leading the way. The major point being that you will either learn to adapt or be left behind by those that do (to accentuate this point, make sure to check out Brian’s End of Business as Usual teaser video).

I put together a few of my favorite quotes from the book in a presentation to share. Enjoy the presentation and grab a copy of the book!


What Kind Of Social Expert Are You?

Last month I was lucky to attend ProductCamp Austin 7 (#pcatx) and present a session on “Social Marketing in B2B World: Reality vs. Myth

The key message that I wanted to communicate is that social media and social marketing are two different things.

Social media experts (at least the ones that I have encountered) tend to take a tool-centric approach focused on building an army of twitter followers and Facebook fans.

Social marketing experts start with from a strategic marketing perspective and leverage social media tools as distribution channels as they see best fit.

While I would not go as far as saying that 99.5% of social media experts are clowns (to which Sonia Simone provided a great response on her blog),  I do believe that we, as marketing experts, are best positioned to test the new social media tools and make the case for what best work best for us and our organization.

With that, I also strongly recommend the Content Grid that @joechernov and @jess3 have put together. A great infographic to help you strategize which content you should create and which social media distribution channels you leverage at each stage of the sales cycle.

Enjoy the presentation:

Start With The Customer Prodcast #3 – All Hat, All Cattle

In this week’s edition of the Start with the Customer Prodcast (a product focused podcast), I am humbled to be joined by three product superstars – April Dunford, of Rocket Watcher,  Jim Holland, of Product Management Tribe, and Scott Sehlhorst, of Tyner Blain.

We started the call playing armchair product manager while discussing the latest news of the Blackberry Playbook launch – from their product strategy to their misses with the launch and messaging. We then continued to the topic of customer conversations and the power of the product story.  We concluded on the challenges of product marketing alignment within the organization and how it needs to work.

Enjoy the show and would love to hear your thoughts!

You can listen here:

Or download through iTunes.

Show notes:

Runtime:  36 mins

BlackBerry Playbook Launch

Customer Conversations

Product – Marketing and Management

  • Where’s the fit in the organization?
  • The Pragmatic Marketing Framework
  • Aligning product and marketing – keeping them close
  • A shared understanding of the market
  • From an agile development perspective, where does the Product Owner fit?
  • The blurring of the lines between Product Marketing and Marketing

Start with the Customer – The Podcast

start with the customer marketing podcast on product marketing and product management

Welcome to the first episode of the Start with the Customer podcast!

I am a big fan of podcasts and have been listening to several for a couple of years now. You just can’t beat the education and the convience of listening on your way to work or on the road. Plus the fact that all of this is available for free is absolutely incredible.

I had been kicking around the idea of putting together a “prodcast” to talk about marketing, product management, and product marketing for sometime now. I convinced  Jon Gatrell, of the Spatially Relevant blog, and Scott Sehlhorst, of the Tyner Blain blog, to join me for a trial run to see how it would work.

We picked a couple of topics, hit record and close to 45 minutes later we wrapped up the first episode. Would love to hear your thoughts on the podcast and what you would like to hear more/less of in the future.


You can listen to it here or download it directly from iTunes:


Show notes: