The Rise of the Product Marketer

Last week we had a guest post from Dave¬†Wolpert that resulted in a thoughtful discussion on the role of Product Marketing and whether or not it was on the decline. In this follow-up, I am going to give my thoughts on the role. In most businesses there is a gap between marketing and product that must be filled. Without an audience, a great product has nowhere to go. Likewise, a great marketing strategy can’t save you from a woeful product. I believe that business success can be found when you match a great product with a great marketing plan and … Continue reading The Rise of the Product Marketer