Product Marketers crave data. Data on the industry, the competition, customers, and just about everything in between. Data helps build business cases, derive features, justify decisions, and launch new products all together. The problem is that data can become an Achilles heel.
Jeff Stibel describes it perfectly in his article “Why Wise Leaders Don’t Know Too Much“,
Wisdom can be shattered by too much information.
more… Wisdom Can Be Shattered