Building The Line

It was turning out to be a great year. The product I had planned and launched was hitting the market to fantastic results and the sales team was close to doubling their forecasts. Additionally, the market research that I had spearheaded had resulted in the success of two more products in our portfolio. I thought all was going swimmingly well but that was not the case. Bonus checks arrived and despite my shaking the envelope as hard as I could, there was nothing extra to make up for the extremely light check. While my team’s part of the portfolio had performed above average, the company had missed their financial … Continue reading Building The Line

Did You Know That 70% OF Consumers Have Used Social Media To Get Info About A Product?

Media Post recently reported on a  DEI Worldwide study on Word-of-mouth marketing. The study showed that 67% of consumers are likely to pass along information from an actual (“real live”) brand representative to other people, and 57% are likely to take action based on that information Consumers don’t put much trust in corporate blogs or social network profiles, but will readily listen to people–even if they are employed by the company selling the product–provided that they are open about their mission and relationship to the company. This is a very interesting stat for social media and could lead you to … Continue reading Did You Know That 70% OF Consumers Have Used Social Media To Get Info About A Product?