Don’t buy market share. Figure out how to earn it.
Every morning on my way to work I pass Napalm Motor Sports. Usually, I am driving by just as the the crew assembles their product display. They take at least 20 of their coolest looking motorbikes, scooters, and ATVs and line them up on the patio for all the cars going by. In the afternoon, they continue to tease by firing up the smoker for BBQ. Now, I am not a biker, but you can’t help wanting to stop and check out everything on display and grab a bite to eat.
